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Why Mattel now has a problem with Barbie

Mattel's holiday sales declined, with Barbie and Fisher-Price underperforming, causing nearly $1 billion loss in market value, CEO Kreiz said 2025 remains uncertain.

Summary by Boston Herald
By Iris Kwok, Los Angeles Times Barbie manufacturer Mattel took a hit last week after its superstar doll failed to deliver. The El Segundo, California-based company behind many of the world’s most iconic toys was walloped in the stock market — its shares plunged 25% Wednesday — after it announced that holiday-season sales were weak and that it expects another slow year. It was overoptimistic about how many Barbies and other products consumers wo…

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Boston Herald broke the news in Boston, United States on Monday, February 16, 2026.
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