Water.org and Founding Partners Launch Get Blue™ to Bring Water Home™ Through Everyday Actions
The campaign ties purchases and streams to Water.org’s WaterCredit loans, with one $5 contribution funding clean water for one person, the nonprofit said.
- Water.org, co-founded by Matt Damon and Gary White, launched Get Blue on Monday in partnership with Gap Inc., Starbucks, Amazon, and Ecolab to fund safe water access globally.
- More than two billion people—roughly one in four globally—lack safe water access, a crisis Damon notes has grown harder to address over two decades of advocacy work.
- Consumers support the cause through Gap purchases , Starbucks' new blue spirulina drinks , and Amazon Music streams , with Water.org stating $5 provides one person safe water access.
- Ecolab pledged $1 million through its foundation—$500,000 immediately, remainder contingent on helping customers save 255 billion gallons this year. Ripple also joined, deploying its RLUSD stablecoin to accelerate fund transfers.
- Aiming to reach 200 million people by 2030, Water.org leverages commercial partnerships to scale beyond traditional charity, though the campaign enters a landscape where partner brands face scrutiny over their own water consumption.
14 Articles
14 Articles
Remember the Red Campaign From the Early 2000s? Matt Damon’s Bringing It Back, This Time for Water Access
The actor’s nonprofit, Water.org, is teaming up with tons of retail partners to form a cultural movement that can make a difference for water access around the world. We sat down with him to learn more.
Corporate America has been draining the world's water. Matt Damon's new campaign asks Gap, Starbucks, and Amazon to help give it back
Water.org, the nonprofit co-founded by actor Matt Damon and engineer Gary White, is launching Get Blue, a consumer-facing campaign that bets corporate America’s retail footprint can do more for the global water crisis than traditional charity ever could. Get Blue’s founding partners—Gap, Starbucks, and Amazon—are themselves significant consumers of the world’s water supply. Gap Inc. consumed 28 billion liters of water in 2024. A single cup of St…
Matt Damon Will Do Whatever It Takes to Focus Attention on the Global Water Crisis. That Includes Rapping
The Odyssey star jumps in the booth with Hit-Boy to promote Get Blue, a new initiative that helps fund market-driven water solutions in the developing world.
Matt Damon Hijacks Jimmy Fallon’s Monologue to Debut His Rap Alter Ego for a Special Cause
Matt Damon crashed Jimmy Fallon's opening monologue to introduce viewers to an unexpected new persona: a rapper named "The Nomad." The actor's surprise appearance on The Tonight Show Starring Jimmy Fallon.link { text-decoration: underline; font-weight: bold; text-decoration-thickness: 2px; text-decoration-color: #db0000; text-underline-position: under; } quickly became one of the night's most memorable moments..link { text-decoration: underline;…
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