US EditionWhy Many Black Americans Are Boycotting Big-Box Retail Stores: ‘Using My Money to Resist’
Over 250,000 people pledged to boycott retailers like Target, citing broken diversity commitments and shifting $2 billion in promised investments away from Black communities.
- Many Black Americans, including Rebecca Renard-Wilson, are boycotting big-box retailers like Target and Amazon due to dropped DEI initiatives as of January 2025.
- This boycott followed widespread protests in 2020 against police violence and corporations rolling back diversity programs after initial commitments.
- Supporters now favor shopping at small, minority- and women-owned businesses, with efforts like Rev Jamal Bryant's 40-day Target Fast and a digital directory linking over 150,000 Black-owned businesses.
- Target pledged to invest $2 billion in the Black community and increased spending with Black suppliers by over 50%, but Bryant criticized the company for reneging on this after cutting DEI programs.
- Boycotting consumers like Renard-Wilson say they do not plan to return to big retailers regardless of future DEI shifts, choosing instead to invest in businesses that value their community.
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Why many Black Americans are boycotting big-box retail stores: ‘Using my money to resist’ | News Channel 3-12
Kevin Carter // Getty Images Why many Black Americans are boycotting big-box retail stores: ‘Using my money to resist’ Rebecca Renard-Wilson has stopped shopping at Target and all things Amazon, including Whole Foods and Amazon Fresh. These days, the mother of two shops for the things she needs at farmer’s markets and small mom-and-pop stores, or she goes directly to the websites of products she wants to purchase. “I have options of where I put …
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Why many Black Americans are boycotting big-box retail stores: ‘Using my money to resist’
The Economic Hardship Reporting Project and The Guardian report many Black Americans are boycotting big-box stores like Target and Amazon, favoring local businesses instead.
·Missoula, United States
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Total News Sources23
Leaning Left1Leaning Right2Center10Last UpdatedBias Distribution77% Center
Bias Distribution
- 77% of the sources are Center
77% Center
C 77%
15%
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