US EditionWhy is Zomato set to share your contact numbers with restaurants?
Zomato's new pilot feature lets customers opt in to share phone numbers with restaurants to enable direct marketing, potentially resolving a decade-long dispute involving 50,000+ eateries.
- On Thursday, Zomato said it is piloting an in-app opt-in feature allowing customers to receive marketing updates directly from restaurant partners, with Entrepreneur India reporting it as optional.
- The National Restaurants Association of India says the change comes after a long-running conflict and its complaint to the Competition Commission of India over masked data limiting restaurant owners.
- Some users report seeing `Share my phone number` or `Do not share my phone number` prompts, and if consented only the phone number will be shared with restaurant partners, with no undo option.
- Experts note restaurants will become data custodians under the DPDP Act, facing heavy penalties for breaches as privacy advocates and high-profile social-media figures warn of spam and data leaks.
- Industry players say other platforms may follow and observers expect the change to boost resto-tech companies such as uEngage and accelerate direct-ordering channels like Open Network for Digital Commerce .
13 Articles
13 Articles
Zomato to let customers get restaurant offers by sharing phone numbers
New Delhi: Zomato is in early stages of launching a feature whereby customers’ phone numbers will be shared with its restaurant partners after obtaining their consent, CEO Aditya Mangla said on Thursday, a move which responds to the restaurant industry’s long standing demand. In a post on LinkedIn, he shared that under the new feature being rolled out, a pop up will appear after customers place orders via the app, asking them to choose if they w…
Why is Zomato set to share your contact numbers with restaurants?
Zomato is said to be in the final stages of talks with the National Restaurants Association of India, which represents five lakh restaurants and cloud kitchens across the country, to share information about customers including their phone numbers. However, this will only be done after the users give their consent. Here’s what we know
Zomato nears data-sharing deal with NRAI to give restaurants customer info
Zomato is close to an agreement with the National Restaurant Association of India (NRAI) to share customer information with restaurants.The post Zomato nears data-sharing deal with NRAI to give restaurants customer info appeared first on Verdict Food Service.
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