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Why Is The Ice Bucket Challenge Back? TikTok’s Version Sparks Nostalgia—And Some Backlash

  • University of South Carolina students revived the ice bucket challenge this spring for mental health awareness.
  • This new challenge mirrors the viral 2014 trend that raised millions for ALS research.
  • Participants dump ice water on themselves and nominate others, mirroring the original format.
  • The ALS Association states, "We're thrilled to see the spirit... live on."
  • The challenge has raised over $240,000 for youth mental health nonprofit Active Minds.
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Forbes broke the news in United States on Tuesday, April 22, 2025.
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