Why Is Alaska Airlines Advertising ‘Getaways’ to Remote Arctic Oil Fields?

Why Is Alaska Airlines Advertising ‘Getaways’ to Remote Arctic Oil Fields?

Airline ads on the internet are pretty standard, typically advertising an attractive fare and a call to action to book the flight, typically using upbeat language like “getaway” or “escape”.  A recent Alaska Airlines advertisement served on Facebook did exactly that, but the destination the ad was promoting raised some eyebrows—particularly among Alaskans who were long familiar with that particular “dot” on the airline’s route map.  The destinat…