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Why influencer marketing is getting a reality check

Summary by Santa New Mexican
Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, build authentic ties, and engage in community activities for effective marketing.

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Santa New MexicanSanta New Mexican
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Why influencer marketing is getting a reality check

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, build authentic ties, and engage in community activities for effective marketing.

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Santa New Mexican broke the news in on Wednesday, October 29, 2025.
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