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Why I joined the cult of creatine

The author adopted a 5-gram daily creatine routine after friend and social media influence, noting cognitive and fitness benefits supported by 2023 studies and $424 million in 2024 sales.

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By Allison Morrow, CNN (CNN) — Until a friend casually mentioned trying creatine this past spring, I hadn’t thought much about it — it was stuff I’d long associated with meatheads and a minor scandal involving my high school football team. Then, suddenly, it was everywhere, being talked up by every fitness influencer, mental health guru and powder peddler on the internet. This is how it usually goes with the wellness industry, that ever-growing …

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Why I joined the cult of creatine

Suddenly, one day, creatine was everywhere, being talked up by every fitness influencer, mental health guru and powder peddler on the internet. It’s hard not to join in.

·Atlanta, United States
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calfkicker.com broke the news in on Saturday, January 3, 2026.
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