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Why Humanity Still Matters in the Age of AI Marketing

Summary by mediaupdate.co.za
I was invited to be part of a panel on the first episode of CNBC Africa's Marketing Media Money show and we had a fascinating conversation about the role of AI in marketing, says Jacques Du Bruyn, Co-CEO at Flume Digital Marketing.
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Why Humanity Still Matters in the Age of AI Marketing

Jacques Du Bruyn, Co-CEO at Flume Digital Marketing, discusses why the human touch remains essential in the AI-driven marketing era. While AI excels at tasks like data analysis, audience persona creation, and ad optimization, it lacks the cultural nuance, emotional intelligence, and diversity of perspective needed to create truly resonant campaigns. In a landscape overflowing with AI-generated content, the brands that succeed will be those that …

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africabusiness.com broke the news in on Monday, August 11, 2025.
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