Why horror is slaying box office

Why horror is slaying box office

Vampires, zombies and the Grim Reaper are killing it at the box office. At a time when superheroes, sequels and reboots have grown stale among audiences, horror has emerged as an unlikely saviour, entertainment industry veterans say. This year, scary films account for 17 per cent of the North American ticket purchases, up from 11 per cent in 2024 and 4 per cent a decade ago, according to Comscore data compiled exclusively for Reuters. Thanks to …