Why Hershey’s First Major Campaign in 8 Years Comes Ahead of the Olympics

American star Brenna Huckaby eyes fourth Paralympic gold medal in Milan after leg amputation at age 14

United States Paralympic snowboarder Brenna Huckaby is preparing for her third Paralympic Games.Huckaby, 29, has had incredible success as she is a four-time Paralympic medalist, winning three gold medals and one bronze. She won two gold medals in her Paralympic debut in Pyeongchang in 2018 in banked slalom and snowboard cross.In Beijing in 2022, she won gold in the banked slalom again, while earning bronze in the snowboard cross.CLICK HERE FOR …

HERSHEY'S CELEBRATES HAPPINESS AS 'THE REAL GOLD' WITH NEW TEAM USA CAMPAIGN AND LIMITED-EDITION CHOCOLATE MEDALS DURING THE OLYMPIC AND PARALYMPIC WINTER GAMES MILANO CORTINA 2026

Team USA athletes join Hershey's in the first chapter of the brand's new creative platform – Hershey's. It's Your Happy Place.

Why Hershey’s first major campaign in 8 years comes ahead of the Olympics

The effort seeks to reinvigorate the company’s flagship brand, explains Hershey Company executive Vinny Rinaldi.

Hershey’s Goes for the Gold with Olympic Medal Chocolates

Victory sure is sweet, but the journey is worth its weight in gold. As athletes gear up for the Olympic and Paralympic Winter Games in Milano Cortina, Hershey’s is debuting a limited-edition chocolate medals that remind fans to savor every little, melt-worthy moment.  Inspired by the Games’ iconic prize, each milk chocolate medal sports a unique, embossed design inspired by meaningful moments on and off the podium, complete with a glittering go…

Hilary Knight remains focused, but ‘really grateful’ heading into final Olympics - Daily Faceoff

It’s crazy to think that, four years from now, we won’t be talking about Captain America leading her team into the Olympics. Yet, that’s the reality we face, as Milano Cortina will mark Hilary Knight’s final Winter Games of her storied career. The 36-year-old announced last spring that the tournament next month will be her last at this level, ending a decorated chapter in the game’s history. She admits that her feelings heading into Italy have c…

Hilary Knight Speaks On What Another Olympics Means Beyond Medals

Image courtesy of Publicis Groupe/Shaye Gulotta Hershey's is heading into the Olympic and Paralympic Winter Games Milano Cortina 2026 with a message that goes beyond the podium: happiness is the real gold. During the Games, the iconic chocolate brand will spotlight joy, family, and the moments that don't always make the highlight reels through its new creative campaign, "Hershey's. It's Your Happy Place." The platform features five U.S. Olympic …