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Why Hasn't Modular Taken Over the Construction Industry? - Construction Forum
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Why Hasn't Modular Taken Over the Construction Industry? - Construction Forum
From Offsite Straight Talk: For more than three decades, I’ve watched modular construction be praised, dismissed, misunderstood, overpromised, underdelivered, and then rediscovered again like it’s something brand new. Every few years, someone asks the same question differently: “Why hasn’t modular taken over the construction industry?” They usually expect the answer to be marketing. It’s not. What modular needs isn’t louder promotion. It needs r…
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