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Why Good Ideas Die Quietly and Bad Ideas Go Viral

Summary by The New Yorker
A new book, “Antimemetics: Why Some Ideas Resist Spreading,” argues that notions get taken up not because of their virtue but because of their catchiness.

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Why Good Ideas Die Quietly and Bad Ideas Go Viral

A new book, “Antimemetics: Why Some Ideas Resist Spreading,” argues that notions get taken up not because of their virtue but because of their catchiness.

·New York, United States
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The New Yorker broke the news in New York, United States on Wednesday, May 28, 2025.
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