Published 3 years ago • loading... • Updated 3 years ago
Why EU speeches are so damn boring
Summary by Ground News
European Commission President Ursula von der Leyen prepares to deliver her much-anticipated State of the Union address. The first challenge facing an EU speechwriter is how to interest an audience in policies that feel so remote. European politicians will never be able to reach intimacy because there are other proxies, like journalists, like influencers, at the national level.
If the politicians in the Brussels “bubble” were really honest, most of the speeches would start with “respected members, valued stakeholders... get ready to fall asleep.”