Dubai chocolate, champagne: influencers and social networks shock sales

Since the end of March, it has become a must. The chocolate called "Dubai" has appeared in the shelves of French supermarkets and in the workshops of some artisan chocolate makers. When the influencers create the need, the sales of certain products fly away.

On TikTok, Instagram and YouTube, content creates a visual and audio experience so addictive that they push Internet users to pay the high price.

Dubai chocolate, a tablet filled with pistachio cream and kataifi, has been a tremendous success on social networks, causing a dramatic rise in global demand for pistachios and a worrying shortage. A viral success born in Dubai and powered by TikTok Created in 2021 by a chocolatemaker from the United Arab Emirates, [...]