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Why Does the Future of Beauty Go Through the Pharmaceutical Industry?
Summary by Forbes España
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1 Articles
For decades, skin care sold women a story, packed in bottles that promised results. The ads emphasized the elixir of eternal youth. For decades, the skin care business model was based on packaging and high prices as an indicator of effectiveness. A 2026 McKinsey report projects that the global beauty market will grow by 5% annually to reach $590 billion by 2030. But there is a noticeable change in behavior and decision-making. Change arises in h…
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