Cracker Barrel Brand Refresh Draws Mixed Reactions

Cracker Barrel folds again, tells customers they 'don't need to worry'

Cracker Barrel is walking back its country store revamps by removing the modern decor.Cracker Barrel's infamous rebrand blunder in August changed its classic store model and even removed the Old-Timer character and the barrel itself from the restaurant logo. This caused massive consumer backlash and even drew criticism from one of the company's top investors.'We hope that today's step reinforces that we hear you.'The brand has gone through a lon…

Cracker Barrel Restores Original Signage Logo After Historic Backlash, But is it Too Little Too Late?

Cracker Barrel posted a video today that showed workers tearing down new "modern" signage to put the classic Uncle Herschel sign back in its place. But the audience is letting Cracker Barrel and its CEO know that this problem never should've happened in the first place. The post Cracker Barrel Restores Original Signage Logo After Historic Backlash, But is it Too Little Too Late? appeared first on That Park Place.

Cracker Barrel brand refresh draws mixed reactions

Cracker Barrel’s recent rebrand and store refresh, part of a larger strategic transformation launched in May 2024, is drawing heavy criticism from some customers. While the company insists its core identity remains intact, some longtime guests have expressed concern about the changes. “I think what’s important is that we’re listening to our guests — we’re doing this for them,” Cracker Barrel CEO Julie Fells Masino told Good Morning America. “We’…

Cracker Barrel Has A New Aesthetic, And Not Everyone Is Psyched About It

TikTok/kristilynnstokes They say all that is old is new again. And it seems that the much-maligned but still beloved Cracker Barrel is of the opinion that even the old needs a refresh sometimes. They’ve started implementing a new look, and not everyone is on board with the change. Here it is from TikTok user @kristilynnstokes: TikTok/kristilynnstokes “When it’s your 1st time seeing the new Cracker Barrel aesthetic,” reads the caption. TikTok/kri…

Why Does Cracker Barrel Keep Making People So Mad?

A few weeks ago, Cracker Barrel announced it was changing its logo. This week we’re telling the whole story of the chain.