There is something slightly ironic about Fujifilm opening a 5,795 sq. ft. physical space dedicated to photography in 2026. Photography has never been easier to access. A smartphone sits in almost every pocket, computational photography can correct exposure and colour in milliseconds, and AI can increasingly enhance, edit or even generate images. The camera, for most people, no longer needs to be a separate object. And yet, that may be exactly wh…
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