Why Data Privacy Is Becoming the New Brand Loyalty Metric – Mountain West Wire

Why Data Privacy Is Becoming the New Brand Loyalty Metric – Mountain West Wire

Today’s consumers aren’t just buying products they’re buying trust. With data breaches making headlines and digital surveillance raising concerns, users are becoming more aware of how their information is handled. In this climate, data privacy has evolved from a compliance box to a brand loyalty driver. People want to know their personal information is safe, and they’re more likely to support brands that are transparent about their data practice…