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Why CVS Isn't Trying To Launch Beauty Brands First

Summary by Beauty Independent
While other retailers race to tie the hottest beauty brands up with exclusivity arrangements, CVS has a different philosophy. For the country’s largest drugstore chain, it’s OK to be second (or third). “We don’t need to become something that we aren’t because what we have ... The post Why CVS Isn’t Trying To Launch Beauty Brands First appeared first on Beauty Independent.
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Beauty IndependentBeauty Independent

Why CVS Isn't Trying To Launch Beauty Brands First

While other retailers race to tie the hottest beauty brands up with exclusivity arrangements, CVS has a different philosophy. For the country’s largest drugstore chain, it’s OK to be second (or third). “We don’t need to become something that we aren’t because what we have ... The post Why CVS Isn’t Trying To Launch Beauty Brands First appeared first on Beauty Independent.

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Beauty Independent broke the news in on Tuesday, August 5, 2025.
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