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Why Chipotle’s Korean debut puts its overseas expansion strategy to the test

Summary by insideretail.com.au
The queue outside Chipotle’s first restaurant in Asia formed hours before anyone could order. Nathaniel Lawton, the company’s chief business development officer, said some fans had arrived as early as 5am.
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insideretail.com.auinsideretail.com.au

Why Chipotle’s Korean debut puts its overseas expansion strategy to the test

The queue outside Chipotle’s first restaurant in Asia formed hours before anyone could order. Nathaniel Lawton, the company’s chief business development officer, said some fans had arrived as early as 5am.

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insideretail.com.au broke the news on Thursday, September 10, 2026.
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