Why Charlottesville Tomorrow doesn't focus on going viral

Why Charlottesville Tomorrow doesn't focus on going viral

Clicks, subscribes, shares. Tracking web traffic and social media data is common across news organizations — this kind of data helps us better understand our reach, after all. But Charlottesville Tomorrow prioritizes tracking something else: community impact. We are part of a growing movement of newsrooms committed to reporting that addresses diverse communities’ needs. Charlottesville Tomorrow is sharing what we’ve accomplished in central Virgi…