Why changes to the radio ratings system could affect local stations
4 Articles
4 Articles


Why changes to the radio ratings system could affect local stations
Calculating ratings for radio stations has always been a difficult endeavor. In the very early days of broadcasting, the popularity of a station or a program was roughly determined by the amount of fan mail it received. Later came telephone calls to random homes asking for listenership the day before. C. E. Hooper pioneered the idea of calling various numbers in a city and asking what was being listened to “now,” which was followed by Arbitron a…
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