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Why are AI companies so bad at naming their models?

Summary by Fast Company
Six hours after OpenAI’s launch of GPT-4.1, Sam Altman was already apologizing.  This time, it wasn’t about hallucinations or bias or Scarlett Johansson. No, it was about the model name. GPT-4.1 seemed nonsensical to many, difficult to parse from their already launched models like GPT-4o and GPT-4.5. “How about we fix our model naming by this summer and everyone gets a few more months to make fun of us (which we very much deserve) until then?” A…

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Fast Company broke the news in on Friday, April 18, 2025.
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