US EditionWho Owns the Franchise Customer Review Strategy?
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A four-thousand-year-old clay tablet reveals a surprisingly modern commercial complaint against an unscrupulous copper merchant. The practice of expressing discontent after a disappointing purchase does not date back to yesterday. The evidence: archaeologists discovered in Mesopotamia clay tablets engraved more than 4,000 years ago [...] The article Customer reviews already existed 4,000 years ago: the evidence in Mesopotamia appeared first on L…
Who Owns the Franchise Customer Review Strategy?
How Franchisors and Franchisees Can Work Together on Reputation Imagine this: a disgruntled customer posts a scathing one-star review about a franchise location. The local franchisee is mortified, the franchisor is worried about the brand’s reputation and both are asking “who should swoop in to address this”? In the age of Yelp, Google, and TripAdvisor, customer reviews are the new gold in franchising. But when it comes to managing those review…
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