US EditionWho Owns Fitbit and What’s Next for the Brand?
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Who Owns Fitbit and What’s Next for the Brand?
Fitbit's Evolving Pulse: A Google-Powered Transformation in 2025 The narrative of Fitbit is a potent illustration of the tech industry's relentless evolution: a trailblazing startup, a market leader, then an acquisition target, and now, a pivotal component within a colossal digital empire. Once synonymous with personal fitness tracking, Fitbit is no longer merely a standalone brand. Since Google's $2.1 billion acquisition completed in early 2021…
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