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Who is allowed to pursue being beautiful? Why we feel for Clavicular and despise Liv Schmidt

Summary by Her Campus
For a while, my TikTok “For You” page was riddled with the trend that everyone’s talking about: looksmaxxing. My feed was overcome with videos using the PSL scale to rank people, explaining bonesmashing, and promoting peptide injections. And of course, the man leading the army of young incels exploring this typically female-dominated field of relentless beautification, Clavicular, was everywhere. Clavicular, legally called Braden Peters, is a tw…
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Her Campus broke the news in on Wednesday, April 8, 2026.
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