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"Who cares who is mad?": Ryan Clark lauds Roger Goodell over Bad Bunny choice for Super Bowl halftime show amid NFL's efforts to go international

NFL selects Bad Bunny to lead 2026 Super Bowl halftime show as part of expanding global reach, drawing both praise and criticism amid growing international viewership.

  • Last week, the NFL announced that Puerto Rican rapper Bad Bunny will headline the Super Bowl 60 halftime show at Levi's Stadium in Santa Clara, California, next year.
  • With regular-season games in Brazil, Ireland, England, Spain and Germany, the NFL aims for 16 international games per year; Goodell said, `I think our next step after Australia would be probably moving into Asia`.
  • Bad Bunny's credentials include his residency finale, recently streamed on Amazon Music as the platform’s most-watched single-artist performance, and his prior halftime show at Super Bowl 2020 at Hard Rock Stadium, Miami.
  • At the same time, ESPN analyst Ryan Clark praised Roger Goodell for using Bad Bunny to grow the league internationally, underscoring split reactions alongside Danica Patrick’s criticism on X.
  • As a cultural shift, the selection supports decentering an English-speaking mainstream and will attract more viewers to the Super Bowl, advancing the NFL’s reach with Latin music in Spanish.
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Bad Bunny will be the head of the Super Bowl half-time show on February 8, 2026!

·Montreal, Canada
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Boardroom broke the news in on Friday, October 3, 2025.
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