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WHO calls on governments to ban flavors in all nicotine products

  • On May 31, 2025, the World Health Organization urged governments worldwide to prohibit flavored additives in tobacco and nicotine products to help prevent youth addiction and related health issues.
  • This call followed evidence that flavors like menthol and bubble gum mask the harshness of toxic products, making them more appealing and harder to quit, which fuels a new wave of nicotine addiction.
  • The WHO publication detailed how flavored tobacco and accessories circumvent regulations and target young users, with over 50 countries already banning flavored tobacco and several restricting e-cigarettes and disposables.
  • WHO Director-General Dr. Tedros Adhanom Ghebreyesus stated flavors “undermine decades of progress in tobacco control” and warned the epidemic kills about eight million people annually without bold regulatory action.
  • This initiative underscores a global public health push to reduce nicotine use among youth through bans, standardized packaging, increased taxes, and intensified law enforcement, as endorsed by health officials including Philippine Secretary Teodoro Herbosa.
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World Health Organization (WHO) broke the news in Geneva, Switzerland on Friday, May 30, 2025.
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