Who At Your Station Would The Audience Like To Have A Beer With?
Summary by Jacobs Media Strategies
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Who At Your Station Would The Audience Like To Have A Beer With?
Thinking about your radio station or the ones you've worked for in the past, the truly great, successful ones very likely had a "standard bearer," that one personality who stood out above the pack. In today's competititive information and entertainment environment, they've never been more important to the success of the operation. In "listener speak," the question is, "Who do you want to have a beer with?"
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