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Where Entertainment Meets Business: Inside Kogod’s BAE Program

Linda Bloss-Baum and the SXSW class in Austin, with acclaimed author Don Passman. Courtesy photo. Ever wondered how you might turn a love of music & entertainment as well as business into a career? American University’s Business and Entertainment (BAE) program is a one-of-a-kind undergraduate major at the Kogod School of Business that prepares students for careers in the entertainment industry. Unlike certificate programs or electives, the BAE i…
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Poets&Quants for Undergrads broke the news in on Wednesday, November 19, 2025.
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