Angry Ferrari Fans Say the Italian Company’s New EV Is Too Californian
Ferrari’s first electric model was designed with Jony Ive’s firm, and shares fell about 8% as fans mocked its Apple-like styling.
- On Wednesday, Ferrari unveiled the $640,000 Luce electric vehicle, a four-door, five-seat car designed in collaboration with former Apple designer Jony Ive.
- Fans immediately criticized the Luce for resembling an Apple product, with social media users creating AI-generated "fixes" and comparing the exterior to Fisher-Price toys.
- Ferrari shares have fallen about 8% following the debut, while former chairman Luca di Montezemolo warned on Tuesday that the company is "risking the destruction of a legend."
- Seeking to bolster the launch, Ferrari obtained an endorsement from His Holiness Pope Leo XIV, as chief design officer Flavio Manzoni described the car as "acting as a bridge between San Francisco and Maranello."
- President Trump's policies have battered the electric vehicle industry, creating a difficult environment for legacy automakers like Ferrari to persuade fans to abandon traditional, gas-powered models.
15 Articles
15 Articles
Since Ferrari pulled the cloth off Luce, the social networks have been full of hate and hemes, because the electric first-timer is so – well – special. That happens again and again in the car world – and doesn't necessarily have to lead to a flop. Five examples. Auto design has always been a matter of taste. Today, however, taste is negotiated in real time – in comment columns, forums and feeds, in which a new model is demoted within minutes fro…
The Record
Boston HeraldAngry Ferrari fans say the Italian company’s new EV is too Californian
By Caroline Petrow-Cohen, Los Angeles Times Ferrari’s first-ever fully electric vehicle triggered some fans who said it looks more like an iPhone than an Italian supercar. The $640,000 Ferrari Luce, which was unveiled on Wednesday, looks like a distant relative of many Apple products. It was built with the help of Jony Ive, the person who designed the look and feel of the Cupertino company’s iPhone, iPod and Macintosh through 2019. “Legend has i…
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