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When Sport Becomes a Social Proof
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"If it's not on Strava, it doesn't exist." The formula, which has become almost an unofficial slogan, sums up the place that the app occupies today in sports practice. Born in 2009 as a simple follow-up tool, Strava has transformed itself into a vast social network of sport, where each activity is measured, published and commented on. For many, the app acts as a lever of motivation. Catherine Phaneuf, 32-year-old teacher met by Radio-Canada, exp…
·Saint-Sauveur, Canada
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