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WhatsApp drives growth in OTT business messaging
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WhatsApp drives growth in OTT business messaging
Over-the-top (OTT) business messaging traffic will grow from 390-billion messages in 2025 to more than 560-billion by 2027, according to a new study by Juniper Research. This substantial two-year growth is attributable to WhatsApp’s aggressive pricing strategy, which offers authentication rates 50% to 90% lower than traditional A2P SMS one-time passcodes. Juniper Research expects this will enable WhatsApp to rapidly capture market share from net…
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