US EditionWhat’s in a Name? A Small Fortune for Businesses Around Fort Bragg
- Ralph Rodriguez filed incorporation papers last fall to open Fort Liberty Pawn & Gun, expecting to spend about $30,000 on rebranding costs.
- This followed Defense Secretary Pete Hegseth's order to rename the military installation Fort Bragg after WWII paratrooper Roland Bragg instead of Confederate Gen. Braxton Bragg.
- During this year, authorities allocated $163,000 to update highway signage from Fort Bragg to Fort Liberty, and reversing the change is projected to cost more than $200,000, creating challenges for nearby businesses.
- Rodriguez acknowledged the costs involved and recalled that customers encouraged him to name his business Fort Bragg Pawn & Gun well before Donald Trump was elected; he anticipates the transition will take about six months.
- The name conflict remains contentious with strong opinions on both sides, and Rodriguez said he just wants to be in business amid the ongoing controversy.
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Crystals, pistols, and a $30,000 headache: Fort Liberty business owners reckon with Trump's renaming of Fort Bragg
One of President Donald Trump's campaign promises was to restore the names of Confederate officers to military installations rebranded under Biden.
·New York, United States
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Total News Sources42
Leaning Left20Leaning Right2Center16Last UpdatedBias Distribution53% Left
Bias Distribution
- 53% of the sources lean Left
53% Left
L 53%
C 42%
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