Whataburger's PNW expansion isn't on the horizon quite yet, despite new COO's Oregon ties

Whataburger's PNW expansion isn't on the horizon quite yet, despite new COO's Oregon ties

PORTLAND, Ore. (KOIN) — Whataburger’s newest executive has Oregon ties, but that doesn’t mean local fans of the Texas-founded chain should expect a Pacific Northwestern expansion any time soon. The burger joint revealed Jessica Reicher as its new Executive Vice President and Chief Operating Officer on Wednesday. The announcement said she began her career in the industry at Red Robin — all while she was studying biology at the University of Orego…