What were you doing last September? After a short celebratory message, you were supposed to invest heavily in Nike.

In 2020, the coronavirus pandemic paralyzed the entire world. It left permanent scars on society and people's lives. Like many other brands and companies, Nike also felt it. However, in 2020, the company experienced an event that left even greater damage on it than the pandemic itself. In January 2020, John Donahoe became Nike's CEO. He didn't understand the brand or the industry, he came from outside. […]