What to know about the protein craze, protein-packed products, according to a doctor

What to know about the protein craze, protein-packed products, according to a doctor

As brands like Starbucks and Kraft launch protein-enriched products, medical experts suggest sticking to whole, lean proteins and a balanced diet.

The Emergence of the Protein Craze—And How You May be Falling for It

Warning: This article contains 0g of protein. I can’t possibly be the only one who’s tired of the protein propaganda that’s just appeared out of thin air within the last few months. As I walk down the aisles of my grocery store, the amount of protein contained in any given food is violently springing out at me like a gymbro jack-in-the-box. And the foods are getting increasingly stranger; what do you mean there’s protein bread, protein milk, and…

The Rise – and Potential Risks – of ‘Protein Maxing’ - The Food Institute

Protein-packed everything is flooding the market, but experts warn that “protein maxing” may creep into counterproductive territory.