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What to know about Delta’s use of AI to adjust ticket prices in real time

Summary by PBS NewsHour
The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares, the latest development in an industry that’s been experimenting with different ways to adjust ticket prices in real time. Ali Rogin speaks with Reuters reporter David Shepardson to learn more.

4 Articles

In a context where technological innovation supports commercial strategies, the low-end airline Delta Air Lines clarifies its position on the use of artificial intelligence (AI) in the management of its tariffs, following criticisms by some (more...)This article Air transport: Delta Air Lines will not push the individualisation of its prices with AI appeared first on The Digital Review.

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La Revue du Digital broke the news in on Sunday, August 3, 2025.
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