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Who Won 'Big Brother'? What Happened on the Season 27 Finale? Who Won AFP? Here's a Recap

Morgan Pope won the $750,000 grand prize after an 83-day season, with Will Kirby revealed as the Mastermind and America's Favorite Player announced.

  • Ashley Hollis won the 83-day Big Brother season 27 finale on Sunday, Sept. 28, held live on CBS.
  • The finale featured a three-part final Head of Household competition triggered by a twist affecting Ashley, Morgan, and Vince.
  • Ashley won parts two and three of the final HOH, evicted Morgan Pope, and chose Vince Panaro as her final two opponent.
  • Ashley, a 25-year-old attorney, secured the $750,000 grand prize with a 6-1 jury vote, while Keanu Soto earned the title of America's Favorite Player, receiving more than 65% of the popular vote.
  • Ashley’s victory reflected a social game with few direct evictions, contrasting Vince’s flashier, competition-heavy style, as jurors praised her strategic adaptability.
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Cherokee Tribune Ledger NewsCherokee Tribune Ledger News
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‘Big Brother’ 27: Runner-Up Vince Panaro Talks Turning on Lauren, Votes That Shocked Him, & More

'I would have liked to have played with a bit more honesty.'

·Cherokee County, United States
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Journal Sentinel broke the news in Milwaukee, United States on Sunday, September 28, 2025.
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