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What Role Will AI Play in Consumption, Entertainment and Tourism During the 2026 World Cup?: “It Will Be a Transversal Enabler”
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Image made in Gemini by merca2.0 The 2026 World Cup will not only mark a before and after for football in Mexico, it could also become one of the biggest artificial intelligence accelerators for brands, companies and consumers. From hyperpersonalized campaigns to immersive experiences in real time, the AI promises to change the way people will travel, consume content and live the tournament. For Ricardo Urrea, Sales Director at HubSpot Mexico, t…
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