US EditionWhat OpenAI's TBPN deal reveals about branded entertainment's limits
The deal folds TBPN into OpenAI’s communications team as the company seeks tech credibility and shuts down the show’s $30 million ad business.
- On Thursday, OpenAI acquired the Technology Business Programming Network , a daily tech talk show, integrating it into the company's communications and marketing arm.
- Fidji Simo, OpenAI's CEO of applications, noted the network's 'amazing comms and marketing instincts,' signaling the company prioritizes public perception alongside product development in its growth strategy.
- Founders John Coogan and Jordi Hays retain editorial independence, ensuring continued access to industry heavyweights including Meta CEO Mark Zuckerberg, Microsoft boss Satya Nadella, and OpenAI CEO Sam Altman.
- Despite shutting down the show's $30 million advertising business, Altman called TBPN 'my favorite tech show' and pledged to preserve its format and editorial voice.
- The acquisition reflects a broader trend of brands building in-house entertainment studios to cultivate audiences; however, James Kirkham of brand consultancy Iconic warns that timelines for building credible content extend far beyond typical campaign cycles.
15 Articles
15 Articles
OpenAI acquires TBPN for ‘low hundreds of millions’ to expand media influence - Tech Startups
OpenAI just made a move that few expected. The company behind ChatGPT has acquired TBPN, a fast-rising tech talk show that built outsized influence in Silicon Valley with a relatively small audience. The price tag, according to The Wall Street […] The post OpenAI acquires TBPN for ‘low hundreds of millions’ to expand media influence first appeared on Tech Startups.
The Media Front: Why OpenAI Bought Tech Talk Show TBPN
Jordi Hays and John Coogan began streaming last year for more than three hours daily, offering boosterish takes on business and tech and building a small but influential audience among Silicon Valley titans and New York media players. On Thursday, OpenAI acquired TBPN — the “Technology Business Programming Network”— in a deal the Financial Times pegged in the “low hundreds of millions.” It was a dizzying move that initially felt like a delayed …
OpenAI Bought a Livestream No One Watches – Pixel Envy
OpenAI’s Fidji Simo: I’m excited to share that we’ve acquired TBPN. This acquisition brings a team with strong editorial instincts, deep audience understanding, and a proven ability to convene influential voices across tech, business, and culture. OpenAI and TBPN jointly promise to retain the show’s independence while OpenAI is, according to its press release, “excited to bring their amazing comms and marketing instincts to the team”. [Alex Val…
OpenAI launched itself into the media world by buying TBPN, a daily Silicon Valley program specializing in technology. TBPN (Technology Business Programming Network), broadcast on X, YouTube and Spotify, has become an almost compulsory passage for start-ups, venture capitalists and leading figures in technology. L'émission, which claims 70,000 spectators per episode on average and $5 million in advertising revenue in 2025, is known for its ritua…
ChatGPT inventor OpenAI has bought TBPN, a daily tech talk show popular in Silicon Valley with well-known guests from the tech industry. But what does OpenAI want with it – and why does the AI company spend more than 100 million dollars on it?read more on t3n.de
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Bias Distribution
- 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
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