AI in lead gen: when, how and why?

AI in lead gen: when, how and why?

According to the last year’s McKinsey Global Survey, 65% of organisations regularly use gen AI, almost double the percentage from just ten months previously. Unsurprising then, given its rapid uptake, that discussion abounds about AI’s place in sales and marketing, and lead generation specifically. What can AI do for lead generation? Leads either exist or they don’t; AI can’t manufacture new contacts, so don’t believe anyone who says it can. But…

What Lead Generation Company Experts Don’t Want You to Know

Many of us think that every business doesn’t require lead generation, but it is a wrong. Whether the business is B2B, B2C, or any other, lead creation is an essential component for organizations to create leads. There are organizations that choose to outsource this to lead-generating companies, relying on them to generate high-quality leads effortlessly. The truth is that these companies generate leads, but not all leads are created equal, and t…