Circle Becomes Chelsea's Front-of-Shirt Sponsor in Premier League First for Crypto
USDC branding will appear on Chelsea’s men’s, women’s and academy shirts, marking the first crypto financial services company in the Premier League’s main jersey slot.
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Chelsea found front-of-shirt Partner Circle Internet Group, US-based Payments Tech platform
Top-flight English soccer side Chelsea have ended their search for a new front-of-shirt sponsor by securing a partnership with US-based payments technology platform Circle Internet Group. As the club’s new principal partner, the logo of Circle’s USDC stablecoin will appear on Chelsea’s men’s, women’s and academy shirts across all competitions, starting with this week’s Premier League home game against... The post Chelsea found front-of-shirt Par…
Circle makes USDC visible at Chelsea FC. What the sponsoring deal reveals about the expansion strategy of the stablecoin provider. Source: BTC-ECHO BTC-ECHO
Circle Becomes Chelsea's Front-Of-Shirt Sponsor, a Premier League First for Crypto
Circle Internet, issuer of the USDC stablecoin, becomes the new principal partner and front-of-shirt sponsor of Chelsea Football Club starting this season. The Circle and USDC brands appear across Chelsea’s men’s, women’s, and academy shirts, marking the club’s return to having a named sponsor after a three-year vacancy. Chelsea debuts the new kit at Stamford Bridge this Sunday against Brighton and Hove Albion, the club’s first home Premier Leag…
Circle becomes the front-front sponsor of Chelsea's uniforms. The US-based Circle Internet Group and its US dollar-denominated stablecoin "USDC" brand have become the front-front sponsor of the English Premier League. […]
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