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What Is Trade Dress? Protecting How a Product Looks
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What Is Trade Dress? Protecting How a Product Looks
Photo: Pexels Trade dress is the legal protection for how a product or its packaging looks, as opposed to its name or its function. It covers the overall visual impression: shape, color combinations, textures, and the arrangement of elements that make a product recognizable on sight. A classic example is the contoured glass bottle that a beverage is known by, recognizable even with no label. Trade dress falls under trademark law, and in the Unit…
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