What Is the Value of Media Impact, the Algorithm that Haunts the Clothing Industry?

El Pais

Lean Left

Factuality

Ownership

In the tedious, sometimes annoying and, above all, endless parade of celebrities adorned with the latest catwalk cry for the current gala carpets, the algorithm is king. Not just any algorithm, eye, which is the most diabolical of the metrics developed to date. Because it finally translates the old advertising strategy of fame, once subject to unquantifiable cabals, in money. No, it is not magic (black), only computerised mathematical operations…