"WHAT IF YES?": the Phrase that Ignited Hope (and the Spelling Debate) in Mexico
11 Articles
11 Articles
By Marisol Jimenez, CNN en Español. There are phrases that aren't meant to be explained, but rather felt. “WHAT IF YES?” is one of them. It appeared on social media, written in all caps with a deceptive simplicity. In a matter of days, the phrase jumped from screens to the streets. Adidas, the brand that outfits the Mexican national team, printed it on t-shirts and bags, La Comer supermarket chain incorporated it into receipts, and Bachoco turne…
Mexico is excited about the FIFA World Cup 2026, because after going to the group stage and defeating the Ecuador Team in the elimination phase, now it is time to dream against England, so the phrase “What if?” is repeated several times among the fans; however, many do not know the origin of the phrase. And if a Mexican created the phrase, it was apparently the former player of the Mexican Team and former technical director of the Pumas, Efraín …
As I write these lines, the National Team will contest its pass to the final eighths of the World Cup. We do not know what the result will be when this column comes into your hands. We may celebrate a victory, we may be analyzing a defeat. But, regardless of the scoreboard, this World Cup has already left us a powerful message for all and all Mexicans. What if it is? It is a phrase that holds a huge possibility. For years we have learned to put …
Image made in Gemini by Merca2.0 What if? The phrase that sparked the conversation While millions of fans follow every detail of the World Cup and keep hoping to see Mexico advance in the tournament, brands have also found an opportunity to join the conversation. However, few have done so as naturally as Gandhi Bookstores. The bookstore network shared on their social networks a simple message, but loaded with wit. On its characteristic yellow ba…
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