What if Agencies Didn't Just Use AI—but Owned It? – PRINT Magazine

What if Agencies Didn't Just Use AI—but Owned It? – PRINT Magazine

This industry perspective is by Maor Ofek, founder of strategic brand consultancy SIDE ST. AI is perhaps the most debated topic right now, particularly in the creative industry. Already a thought partner and creative enhancer for agencies, AI’s technical writing and design skills speed ahead, with many creative professionals feeling like they’ll be left in the dust. But can AI really replace the human capacity for creativity? Doesn’t it lack str…