What Happens When Farmers Lead a Global Seed Business?

What Happens When Farmers Lead a Global Seed Business?

In an industry dominated by global giants, decisions are often made that are far removed from the realities of farming. But when farmers are the ones leading the discussions, a different paradigm takes shape — one that is more grounded, long-term, and connected to the field. That difference was on full display during a recent visit to Brazil by Limagrain’s France-based farmer-administrators. They weren’t executives. They were growers themselves …