By Óscar Díaz Chica, PhD in Psychology and Professor at the European University Miguel de Cervantes. For decades, researchers have tried to understand how the media affects people. Surveys and focus groups have been the usual tools. However, these resources have a limit: they depend on what the recipient remembers or decides… Origin
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By Óscar Díaz Chica, PhD in Psychology and Professor at the European University Miguel de Cervantes. For decades, researchers have tried to understand how the media affects people. Surveys and focus groups have been the usual tools. However, these resources have a limit: they depend on what the recipient remembers or decides… Origin